Canon, a leader in imaging as well as printing solutions, says its business objective is to grow its market share by growing faster than market growth.

“Imaging innovation is at the heart of Canon’s business strategy. Our mission in the Middle East is to become a true value-added sales and service company and to achieve number one position in all markets by achieving market share growth,” says Hendrik Verbrugghe, marketing director, Canon Middle East and Canon Central and North Africa.

To achieve this, Canon Middle East will continue its “closer to customers” business strategy, work closely with its partners, and drive growth by better understanding the needs of the market and customers, he says.

The Gulf market is one of Canon’s growth engines worldwide and it will continue to be so, he says pointing out that the global digital cameras market is also growing and is expected to reach 155 million units by 2017, according to a report by Global Industry Analysts. Some of this growth will be driven by the Middle East and North Africa (Mena) markets.

Overall, the demand for increasing convergence of technologies makes this market stand out from other global markets. 

In the consumer products market, demand for digital single-lens reflex camera (DSLR) cameras is anticipated to continue achieving robust growth worldwide. 
 

Verbrugghe: driving innovation

Early this year, Canon entered the film and TV production industry by launching the system, bringing together Canon’s core expertise from its video, broadcast, DSLR and lens groups.

As the industry realises the benefits of 4K resolution, also called 4K, within a professional workflow, Canon has been developing its product range to meet the needs of its professional imaging customers. It recognises that demand for higher quality production is going to grow and hence, it is heavily focusing on bringing to the market the full set of tools needed for this next step forward in versatile 4K content production, he says. 

A good example of this effort is the launch of the ‘magic camera’, the ME20F-SH which is a professional multi-purpose video camera capable of capturing full colour images in extremely low-light environments.

A key domain that Canon is investing and focusing on is 3D printing. The market for 3D printing is growing exponentially as customers are realising the huge commercial opportunities it presents. 

“At Canon, we are dedicated to helping our customers seize that opportunity and supporting them with expertise and consultancy every step of the way. There has never been a better time to invest in 3D,” he notes. 

From expanding propositions to fast and accurate prototyping, 3D print can unlock the potential of the most aspirational businesses in AEC and manufacturing. “We will continue to build on our early success in 3D by investing further focus on maximising these opportunities for our customers,” he says.

Talking about specific products, he says Canon earlier this year had announced that the company’s interchangeable-lens digital cameras (DSLR and compact-system cameras) have maintained the No 1 share of the global market for 13 consecutive years from 2003 to 2015. 

During 2015, Canon introduced an impressive line-up of new interchangeable-lens camera products that supported the company’s achievement of a 13th consecutive year at the top of the global market. In June, the company released the EOS 5Ds and 5Ds R digital SLR cameras, which has the world’s highest pixel count2 with approximately 50.6-megapixel resolution; while in April the EOS 8000D (EOS Rebel T6s or EOS 760D) and EOS Kiss X8i (EOS Rebel T6i or EOS 750D) digital SLR cameras were released. Also, in March, Canon launched the EOS M3 compact-system camera, says Verbrugghe.

Additionally, further bolstering Canon’s product lineup designed to meet the specific needs of a diverse user base, the company announced in February the introduction of the EOS-1D X Mark II, capable of high-speed 14 frame-per-second continuous shooting, and the EOS 80D, which combines full-fledged still image-capture performance with exceptional movie-shooting operability.

The Canon EOS 5DS and EOS 5DS R have attracted rave reviews and have been hailed as revolutionary in their own space. The EOS 5DS and 5DS R models, each boast a 50.6-megapixel full-frame sensor at their core, making them the highest-resolution DSLR cameras on the market. 

The EOS-1D X Mark II capable of high-speed 14 frame-per-second continuous shooting, and the EOS 80D, which combines full-fledged still image-capture performance with exceptional movie-shooting operability have also fared well and received good response from consumers. 

The PowerShots are Canon’s compact or point and shoot camera line. The Canon PowerShots date back to July of 1996, when the PowerShot 600 was first introduced. Since then, the PowerShot line has broadened to become one of the most expansive in the industry, ranging from entry-level point and shoots to feature-rich models to delight enthusiasts. We are sure it will enjoy the same love and respect it has managed to earn over these years.  

He says innovation and creativity are at the heart of Canon and what it offers to the consumers. “We are constantly striving to upgrade and enhance your portfolio of products, be it cameras or printers. From refreshing its imagePress, imageRunner and Pixma printers to focusing on full range of 4K, Full HD and HDR products, Canon is introducing some revolutionary technologies into the market,” he adds.