With several Middle East markets achieving greater sophistication in tastes, upscale sanitaryware products such as Ideal Standard’s Tonic II range have made headway
Ideal Standard, a supplier of innovative and design-driven bathroom solutions, has announced that its Tonic II total bathroom solution has achieved tremendous success across the Middle East since its launch in 2015 with its clean, aesthetic smart storage solutions coupled with a wide choice of products and layouts.
Tonic II encompasses ceramics, fittings, furniture and bathtubs created by German design studio, Artefakt.
A company text says Tonic II comes with rimless WCs and brand new ground-breaking AquaBlade flush technology, water saving technology, integrated ambient lighting and spacious storage options with soft-close features. It has a wide range of sizes and models, providing various options.
The new WC bowls launched within the Tonic II range feature the very latest in flushing technology, AquaBlade, the company highlights. “Combining great aesthetics with the best flushing performance in the market, it is easy to clean, offering greater hygiene and powerful flushing, all combined in one piece.
Thin, quick release WC seats ensure the toilet complements the rest of the bathroom in terms of technology and versatility,” it says.
Tonic II furniture provides ample storage solutions with robust glass shelves and soft-close drawers as well as offering a choice between five different finishes, including glossy white, light grey or light brown.
The wood effect is available in wood grey and wood brown. Features such as internal dividers, storage boxes and an internal light with motion sensor are included within the vanity drawer unit.
Dimitra Dotsia, marketing manager at Ideal Standard Mena, remarked: “Choosing the right bathroom furniture can transform the space into a calming oasis, and Tonic II offers just that. Modular furniture options mean any layout can be configured to suit individual needs and Tonic II has offered the regional market some of the best solutions on tiding the bathroom essentials and creating a sense of space and orderliness.”
Tonic II comprises a range of taps, mixers and thermostats. Packed with the latest in brassware technology, all basin and bath fittings have a temperature limiter to ensure easy and quick control of maximum water temperature for ultimate safety along with a cascade regulator to ensure a water efficient flow of 5L per minute.
The collection also features vessels designed to stand on top of furniture pieces or bathroom worktops.
Tonic II features a full complement of bathing solutions, with single-ended; double-ended; D Shape and free-standing baths all an option.
“Characterised by a clean aesthetic, smart storage solutions and a wide choice of products and layouts, Tonic II is an example of Ideal Standard’s total commitment to design beautiful form and innovative high-performance function,” said Dotsia.
Ideal Standard is the company’s international flagship brand for bathroom solutions across all regions. Moreover, the company owns leading European brands Jado, Armitage Shanks, Ceramica Dolomite, Porcher and Vidima.
Ideal Standard Gulf, the business entity for the Middle East region, operates from its head office in Dubai, UAE. The Ideal Standard, Jado, Armitage Shanks, Ceramica Dolomite, Porcher, Vidima and American Standard branded products are supplied in the Middle East sanitaryware market by business partners across the different countries.