Buildex 2012

Visitors at last year’s show.

Visitors at last year’s show.

New-look Buildex to open doors

With a new look and brand image, this year’s Buildex will see the industry’s decision-makers converge in Dammam to get a slice of the largest construction market in the Middle East.

February 2012

BUILDEX 2012, the Saudi International Building and Construction Exhibition, will provide an opportunity to meet many of the industry’s decision-makers all under one roof when it opens in Dammam, Saudi Arabia, next month (March 18 to 21).

Now in its 14th year, Buildex is organised by International Exhibition Services (IES) and the Dhahran International Exhibition Company (DIEC), both of whom have decades of expertise in organising exhibitions.

“Buildex continues to provide the ultimate platform for construction companies to showcase their products, service and expertise,” says a spokesman for the organisers, adding that the event aims to provide access to the lucrative business opportunities offered by the buoyant Saudi market.

Past editions have seen over 20,000 visitors benefit from the knowledge and products provided by an extensive group of more than 215 international exhibitors, he adds.

This year, Buildex has a new brand and logo, providing clients with a strong brand clarity, and strengthening the event’s image in the building and construction sector as the leading event of its kind in Saudi Arabia.

“Saudi Arabia offers an extremely exciting opportunity for investors in all sectors and given the rapid pace at which the building and construction market is expanding, it is a particularly promising sector,” the spokesman says.

He continues: “Saudi Arabia is considered to be the largest construction market in the Middle East, and is also one of the fastest growing markets in the world. Driven by multibillion-dollar spending by both the private and public sectors, the market provides remarkable opportunities. With the kingdom’s rapid population expansion come high expectations for quality and technically advanced houses, offices, hospitals, school and universities, and it is this expectation which is driving the boom in Saudi Arabia’s building sector.”

The reasons for companies to participate at Buildex are many, according to the spokesman. “As Saudi Arabia is the largest construction market in the Middle East, visibility at Buildex to access this market is essential. With the launch of a number of mega projects over the next few years, coupled with the expansion plans for existing projects, exceptional growth in Saudi Arabia’s building and construction sector is certain,” he says.

Some of the mega construction projects, he says, are Saudi Aramco’s $10-billion Yanbu export refinery project in the Eastern Province covering an area of 5.2 million sq m; the $3.8-billion Jubail Industrial City in the Eastern Province covering 150 million sq m; the $27-billion King Abdullah Economic City in Rabigh covering 168 million sq m; the $7-billion Knowledge Economic City in Madinah over 4.8 million sq m; and the $27-billion Jazan Economic City in Jazan covering 100 million sq m.

Exhibitors will be looking to tap into the buoyant Saudi market.

The key market factors that are driving this impressive growth and creating opportunities are high population growth, low interest financing, new mortgage law, strong economic performance showing economic stability despite the global financial crisis, and increased demand by foreign investors.

Strategically, Saudi Arabia is located between Asia and Europe, offering excellent access to international investors.
Buildex ensures immediate access to the kingdom’s key players in the building and construction sector, he says, adding that the organisers have allocated a budget of $250,000 for visitor promotion, which is being invested to ensure a dedicated local, regional and global marketing campaign.

This apart, the show is being staged in the Eastern Province of Saudi Arabia, which generates 60 per cent of the kingdom’s total GDP, making it the second-largest economy in the Middle East, as well as the region’s undisputed industrial capital, adds the spokesman.

Companies from Bahrain, Turkey, Taiwan, Pakistan, the UAE, Saudi Arabia, the UK, Lebanon and Thailand are taking part in the event.

Exhibitors at the show are expected to promote a variety of products including building machinery and materials, intelligent buildings, construction technology and tools, earthmoving and heavy construction equipment, indoor and outdoor lighting, security and safety systems, engineering services, air-conditioning and ventilation systems, glass and glazing, doors, marble, granite and ceramics, metals, wood, plastic and composites, tiling, finishes, coating and paints, electrical equipment, environmental protection, fire protection systems, interior finishing, plumbing, water and heat insulation.

The event is being staged at the Dhahran International Exhibition Centre, a modern purpose-built exhibitions facility that can accommodate extra-large exhibits within two exhibition halls. It has an open exhibition area of 10,000 sq m and adjacent car-parking facilities for more than 1,000 vehicles.




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