Abu Dhabi best dealership area for Rolls-Royce

February 2016

Abu Dhabi was announced as the best-selling dealership area for Rolls-Royce Motor Cars for the third consecutive year, with Abu Dhabi Motors one of four Middle East dealerships in the top five globally.

The other dealerships were those from Saudi Arabia (Mohamed Yousuf Naghi Motors), Dubai (AGMC) and Doha (Rolls-Royce Motor Cars Doha). The latter reported record sales, growing an impressive 21 per cent along with Oman (11 per cent) and Kuwait (6 per cent).

Rolls-Royce Motor Cars has announced that 2015 was another record-breaking year of sales in the Middle East, with a 4 per cent growth in overall sales meaning that the region maintains its position as the second largest in the world for the brand, representing around a quarter of its worldwide volumes.

Globally, 3,785 cars were delivered to customers in 2015, the second highest sales in the marque’s 112-year history.

Abu Dhabi was announced as the best-selling dealership for Rolls-Royce Motor Cars for the third consecutive year.

Sales were driven by strong orders for Ghost and Wraith in all regions, while the Phantom remains the company’s pinnacle product globally. In 2015, Rolls-Royce once again sold more cars in the +Euros 200,000 net segment in the Middle East region than any other manufacturer, maintaining a position it has held unchallenged over the last decade.

The Middle East also took pole position in bespoke commissioning. The ability to personalise almost every aspect of their car remains a principal, and growing, attraction for customers. In 2015, they commissioned bespoke elements for their vehicles in record numbers.

In September, the company launched its Dawn, described as a technical and aesthetic tour de force and the first Rolls-Royce model to be launched digitally. The presentation, which was streamed online to more than 4,000 journalists around the globe, saw ‘Rolls-Royce Dawn’ trending at number one on Google worldwide. The order book for Dawn has smashed all previous records: the first customers will take delivery of their cars in the second quarter of 2016.

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