UAE Focus

Wider choice ... the renovated showroom.

Wider choice ... the renovated showroom.

RAK Ceramics renovates Sharjah showroom

January 2012

RAK Ceramics recently completed the renovation of its showroom in Sharjah to cater to evolving customer requirements and accommodate its expanding range of innovative products and designs produced using the latest technology.

Located in a prime area in Sharjah, the 3,000-sq-ft showroom now features a synchronised display of the company’s entire product range, as well as dedicated sections for the latest ceramics and Gres Porcellanato tiles, best-sellers, bathware and the Elegance Ceramics collection, while continuing to offer an extensive collection of alternatives in tiling and bathware solutions.

Abdallah Massaad, deputy CEO of RAK Ceramics, said: “It has been our strategy to continue to innovate and introduce new ideas and concepts through our creations and in the way we present our products to our customers. The renovations, therefore, serve as an excellent manifestation of our commitment to push the boundaries of creativity and innovation to satisfy the evolving demands in the market.”

Meanwhile, RAK Ceramics, the world’s largest ceramic tiles and bathware manufacturing company, has signed an agreement with world-renowned glass artist Jean Claude Novaro to design an exclusive range of tiles for the company’s Luminous range.

Novaro launched a new manufacturing facility in Ras Al Khaimah last month.

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