Dignitaries at the German pavilion at SteelFab 2011.

Dignitaries at the German pavilion at SteelFab 2011.

SteelFab buoyed by German interest

December 2011

A LARGER German contingent will be at SteelFab 2012, raising expectations for a greater turnout at the Middle East’s leading trade show for the metal-working, metal-manufacturing and steel fabrication industry, which will be held next month (January 9 to 12) at Expo Centre Sharjah in the UAE.

The show will generate keen interest in the regional steel fabrication industry given that Germany is the fourth largest trade partner of the UAE and its products are known for their technological superiority, says a spokesman for the organiser.

German exports to the UAE surged by 23 per cent to €7.5 billion ($9.97 billion) while its imports from the UAE totalled €519 million ($689.86 million) in 2010, a positive indicator that the show will open up new channels of trade with Europe, and result in an increase in sharing of expertise and technological know-how, he says.

The upcoming edition of SteelFab is set to host the German pavilion for the second time, with at least 12 leading names already confirming their participation. SteelFab 2011 had featured 10 exhibitors in the pavilion and won instant endorsement from trade visitors.

'The UAE is one of the most important partners of Germany in the region and this is visible in the rising bilateral trade and economic activities. The inaugural German pavilion received a good response from the regional industry and this has spurred the 25 per cent rise in the German participation this time,' said Saif Mohammed Al Midfa, director-general of Expo Centre Sharjah.

'The German participation has been steady over the years, with many manufacturers either exhibiting directly or getting represented through their agents,' he added.

The German firms that have already signed up for SteelFab 2012 include Manfred Borries, Weicon, Flexicam, Nordmeyer Stahl Handel Und Service, Jepson Power, Messer Cutting and Welding, Kaltenbach Maschinenfabrik, Honsberg Metallsägen, Kahrl and Wiemann, Knuth Werkzeugmaschinen, August Rüggeberg and Company, Vollmer Italia and SciTeeX RMW.

As in the past year, the German pavilion will be held under the aegis of VDMA (Verband Deutscher Maschinen- und Anlagenbau – German Engineering Federation), which is one of the key association service providers in Europe and the largest engineering industry network in Europe.

'With roughly two-thirds of German products being exported, SteelFab is a key platform for manufacturers from our country to access the entire Middle East and surrounding regions. The regional governments are also diversifying from being oil-based economies to manufacturing and other industrial sectors, thus offering immense opportunities for German companies,' said Dr Martin Riester, organising member of VDMA.

'GCC economies are set to grow nearly seven per cent this year, an exceptional growth rate considering the economic conditions in certain parts of the world. So, the obvious choice for international manufacturers is the region and SteelFab, which is the premier platform for those seeking to explore the Middle East market,' said Dr Riester.

SteelFab, the region’s largest sourcing platform for the steel working industry, will also have the support of UCIMU – Sistemi per Produrre – the association of Italian manufacturers of machine tools, robots, automation systems and ancillary products, and the Taiwan Association of Machinery Industry (Tami).

SteelFab 2011 featured more than 600 brands and registered a 20 per cent increase in the number of visitors compared to last year. It covered a total exhibition area of 16,000 sq m, featuring the Middle East’s largest display of machinery, machine tools, welding equipment, supplies, consumables and ancillary equipment used in the pre- and post-treatment of steel.

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