Shopping festival promises to be a big draw

December 2015

The Sharjah Shopping Festival, first of its kind in the emirate, is being organised by Expo Centre Sharjah and is scheduled to begin on March 3 of 2016 and go on till March 19.

Venue of the event is the Expo Centre Sharjah and it promises to be well patronised by both exhibitors and visitors across its lengthy 17-day stay.

“The Sharjah Shopping Festival will be another accolade to the Emirate of Sharjah which is the capital of Arab Tourism for 2015. I am sure the event will go a long way in making Sharjah a key shopping and tourism destination of the region,” said Saif Mohammed Al Midfa, CEO, Expo Centre Sharjah.

Expo Centre Sharjah will turn into a shoppers’ paradise as the festival unleashes a world of attractive discounts, entertainment opportunities, theme pavilions, food courts, lucky draws and bumper prizes for residents and tourists alike, said a statement from the organisers.

Expo Centre Sharjah has entered into an agreement with SAS Events, a full-service event management and consulting company based in Sharjah, to help organise the event.

The event aims to take advantage of rising spending by both residents and tourists in the country, which was up 10 per cent in the first three quarters of 2015, compared to the same period last year, according to a report on consumer spends by payment solutions provider Network International.

“Rising tourist arrivals and increases in population and income levels all augur well for an event like the Sharjah Shopping Festival, which will be a perfect opportunity for manufacturers and traders to meet tens of thousands of high-spending consumers,” said Al Midfa.

For local businesses, the festival will offer a unique platform to promote their products and services and increase their brand value through exhibits and sponsorships.

“It is probably for the first time that local businesses will be getting such a big platform to showcase their products to a wider audience. They will also get a chance to offer discounts and other deals in order to drive up sales during the show,” Al Midfa said.

The festival will be promoted across the country and region as well as in other international markets with expectations that 60,000 visitors will come during its long-day run.

Leading manufacturers and dealers have already booked their space and visitors can expect to see a wide range of products under a single roof, said Expo Centre Sharjah.

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