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Powerhouse ties up with 40 firms

November 2015

Through its Home of Innovation growth initiative, Sabic has announced strategic marketing relationships with 40 global, regional and local manufacturing companies to promote the introduction of industry-leading technology into Saudi Arabia and the Middle East region.

“We look forward to collaborating with these companies to seek cost-effective, high-performance solutions that meet customer needs and increase demand for the design, manufacturing and purchase of new products in the kingdom,” said Awadh Al-Maker, executive vice president, technology and innovation, Sabic.

“Sabic is committed to enabling downstream industry development in the kingdom and region, and Home of Innovation provides a unique platform to engage the local market,” said Tymon Moore, marketing director, Middle East & Africa at Sabic.

Through the initiative, Sabic engaged companies that demonstrated an interest in growing their business in the kingdom and Middle East. Additional qualities included a respected and recognised brand, a desire to engage with Sabic strategically, and innovative yet commercially-available systems or products.

Participating companies self-selected among three engagement levels – Leadership, Performance and Programme – which afford varying degrees of regional exposure, business opportunities, industry connections and market insight.

The Leadership level currently includes Harwal Group, New Products Industries Corp, Philips Saudi Lighting and Schneider Electric.

The Performance level currently includes 3M, ABB, AlWasail Industrial Company, Arabian Gulf Manufacturers, Badger Meter, Geberit, Honeywell, Kawakita Denki Kigyosha, Kohler, Miele, REHAU, Riyadh Cables, Saft, Samsung, and Watts Industries.

The Programme level currently includes AlBarakah Company for Industry, Al Jazierah Home Appliances, Future Building Systems, Grundfos, Legrand, Leviton, Manik, Middle East Fiber Cable, Panasonic Eco Solutions, Pentair, Plastbau Arabia, Safid, Saudi Rubber Products Factory, Sermeta, Siemens, Somfy, SunPower, TE Connectivity, Thermaflex, Vimar and Wavin.

Participating companies illustrate the global, regional and local representation sought by the Home of Innovation initiative

Sabic is building a Home of Innovation facility in Riyadh.




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