Saudi Build

Gulf Depot has an extensive product range to offer.

Gulf Depot has an extensive product range to offer.

Making its debut

September 2011

GULF Depot Company will be making its debut at Saudi Build this year in a bid to create awareness in the market about the extensive range of products it offers.

The Saudi-based firm is a retail outlet chain supplying building materials to meet the needs of its diverse clientele, ranging from the small- to medium-sized contractor to the professional home improver.

It offers 18 main product ranges, which include insulation, waterproofing, partitioning and ceiling products, paints, construction chemicals, power tools, stone cladding fixing systems, hand tools, site equipment, electrical products, plumbing materials, flooring, block accessories, measuring instruments, waterproof wall panels, toilet cubicles and raised floors.

“These products are sourced from some of the largest manufacturers in the world as well as from our own group companies. Many of these products and brands are exclusive to Gulf Depot and feature many innovative characteristics and cutting-edge technology,” says Ihab Tabbara, general manager.

“The company now has the store coverage and product range to service a wider customer base,” he adds.

A training session at Gulf Depot.

As well as an extensive product range, it offers a comprehensive range of support services, which customers can access – from a dedicated products training centre, product videos and application sheets to a fully interactive web site with a technical download section supporting all its product ranges.

 “At Saudi Build, we will be promoting these benefits and our new 100-page catalogue, which will be available at our stand free of charge to anybody who is interested. We will be featuring our product video as well as the products of two of our trading partners, Wavin plumbing products and Bosch power tools,” says Tabbara.

“Besides these two companies, also featured at Gulf Depot’s stand will be Fibo decorative waterproof wall panels, which are unique to the company and offer a completely new concept to the Saudi Arabia,” he adds.

Commenting on its participation at Saudi Build, Tabbara says: “This is our first year as exhibitor at this show and we are very excited to be a part. As the premier building exhibition in Saudi Arabia, we feel it is a good opportunity to show a wide audience all we can offer.”

He indicates that Gulf Depot has had a good start to 2011 with substantial growth in sales over last year and predicts a continued increase for the remainder of the year. The Saudi market accounts the bulk of its business, with its network of stores reflecting local preferences as well as core range of products.

Gulf Depot in 2011 ... good start.

This year, the company has seen key developments with the launch of two new product ranges – Wavin plumbing products and Legrand electrical switches – and six more stores in Saudi Arabia.

Commenting on the Wavin range, Tabbara says: “Plumbing is a completely new sector for us and we have taken on eight complete ranges of plumbing fitting to ensure we have a credible product offering. These include the new generation of Hep20 water piping, which is being launched on the Saudi market. The Hep20 hot and cold water supply system is a significant development in push-fit water systems and working examples of this new technology can be seen on our stand.”

Turning to Legrand electrical switches, he says Gulf Depot is now able to offer a range of products, which complement its core range of partitioning products and further its ambition of becoming a one-stop shop for customers.

Meanwhile, Gulf Depot continues to push for further growth across the region. By the end of 2012, it intends to have 50 stores in place, expand some of its existing stores, as well as enter the African market.

“Also, we will soon be launching an e-commerce trading option for our customers and an approved contractor scheme, which will allow home owners the opportunity to select a professional contractor from our customer base,” adds Tabbara.

Gulf Depot’s products have featured in many prestigious projects. Recent assignments include Princess Nora University, King Abdullah University of Science and Technology (Kaust) and many new office buildings.

Gulf Depot, the retail division of the Roots Group, was established in 2003 with its head office in Jeddah. The company operates in five GCC countries and has 42 stores, the majority of which are in Saudi Arabia. It employs 150 staff and has an annual turnover of $16 million. The company will be present at Stand 100.6 at Saudi Build.

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