UAE Focus

Trading hub ... exterior and interior perspectives of the ICC.

Trading hub ... exterior and interior perspectives of the ICC.

Ceramic city gears for Dubai launch

June 2011

A NEW ceramics city being built at a cost of $120 million in Dubai is gearing for its launch later this year.

Called the International Ceramic City (ICC), the 400,000-sq-ft trading hub will specialise in providing ceramic building materials when it opens for business in Jebel Ali.

ICC is positioned as one-stop destination for manufacturers and buyers around the globe, providing space for a variety of world-wide quality ceramics for the construction industry.

Naseer Ahmed, CEO of ICC, says: “The ceramics industry has a huge growth potential in the Middle East, North Africa and South Asia (Menasa) region. Thanks to real estate growth in this region, there exists a huge demand for building materials. ICC is a dedicated business-to-business hub. At full efficiency, ICC will function many notches above a typical trading hub, providing specialised product range and a year-round showcase for manufacturers to meet project procurement teams and decision-makers across the real estate sector.”

Funded by Al Rashid Investments (ARI) Dubai, a major player in real estate investments and development, the ICC aims to provide a hub for manufacturers to showcase and trade products not just locally but also internationally and particularly in the Menasa region.

Explaining the rationale behind the investment, Ramesh Tolani, managing director of Al Rashid Investments, says: “Besides the costs of a core-and-shell building, the majority of the remaining costs is in interiors. Ceramics, in particular, is a major component. Yet there is not a single destination which facilitates this trade.”

ICC hopes to act as a permanent destination for international manufacturers and brands to showcase and trade their products such as ceramic and porcelain tiles, marble, granite, stone, sanitary ware, sanitary fittings, accessories and other ancillary products, he adds.

ICC will serve approximately 100 manufacturers. On further strengthening its position, it plans to work on Phase Two in order to capitalise on other niche industry sectors.

Along with its network of offices, ICC Dubai provides trade development services, business intelligence as well as advisory services to ensure easy transition for clients and maximum return on investments. All the support services will be available to clients worldwide through the ICC network.

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