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The Byrne yard in Jeddah

The Byrne yard in Jeddah



Byrne goes heavy

The company’s decision to supply heavy equipment will see it playing a more prominent role in Jeddah, Riyadh and other developing areas in the kingdom

July 2014

Byrne Equipment Rental’s latest initiative in Saudi Arabia has seen it entering the heavy equipment market with state-of-the-art wheel loaders, excavators and large-capacityforklifts.

Meanwhile further fleet expansion is being considered including a move into the mobile crane market on a scale that meets growing market demand. 

“The decision to expand the fleet into the operated plant sector is driven by a conviction that market potential exists in this sector with particular emphasis on quality which Byrne believes can never be compromised when it comes to the products or service that it provides,” stated Rajnish Kar, general manager, Byrne Saudi Arabia.

“Another important first for Byrne Saudi Arabia has been their strategic entry into providing high-spec oilfield rental camps and products to support the numerous drilling operations, both on-shore and off-shore,” he said.

A wheel loader, one of several products Byrne offers

A wheel loader, one of several products Byrne offers

Byrne’s branch in Jeddah, the latest to join the company’s Saudi network, is poised to play a significant role in realising the company’s ambition to be a prominent supplier of equipment to the kingdom’s industries including its latest initiative to offer heavy equipment.

Its business in Saudi Arabia remains the largest company of its type in terms of the diversity of its fleet of industrial- and construction-related equipment and serves the kingdom’s growing rental and lease market.

“While Byrne’s business as a whole has grown exponentially since its inception in Saudi Arabia in the late 1990s, they remain determined to become the largest provider of equipment rental and lease solutions in Saudi Arabia and beyond. In keeping with this ambition the latest addition to the Saudi branch network is in Jeddah, bringing to five the total number of fully fledged Byrne operational depots in Saudi Arabia to date,” said Kar.

“The Jeddah branch, established in 2013, has progressed rapidly with its ambition to be recognised as the leading equipment rental solutions provider in what is clearly one of the most competitive markets in the Middle East region. From humble beginnings with a team of three, the Jeddah base now boasts a full-scale team of 30 rental professionals backed by an in-kingdom fleet of over 2,000 items of plant, equipment and temporary space to serve the needs of various types of industries in this bustling economy,” Kar added.

 

A WIDE RANGE

Byrne offers a range of material-handling equipment including 16-tonne forklifts

Byrne offers a range of material-handling equipment including 16-tonne forklifts

The Byrne rental fleets range from small to multi-megawatt power generation equipment, mobile compressed air (including oil-free compressors and dryers), portable welding and lighting solutions, aerial access platforms, versatile forklift applications, high-spec portable ablution units and complete mobile camps and site offices, portable steam generation units and cooling equipment including air conditioning package units and chillers – all under one umbrella.

“The range of products, which adhere to international standards and certification, is backed by a genuine 24/7 service commitment across the kingdom, provided by trained professional teams – a component in our business which remains unmatched in the industry to our knowledge. The company employs only leading brands of equipment in its fleet, operates the latest available technology   and pursues a policy of operational excellence, part of which includes accreditation to ISO 9001:2008,” Kar highlighted.

While capitalising on business from the construction market, which remains a key contributor in the region, Byrne Jeddah is also actively working with manufacturing units, infrastructure projects and the events industry, all of which are continuing to grow in scale and size across the vast metropolis.

 

OIL AND GAS SECTOR

“The boom in the oil and gas sector clearly continues, and to meet the demand involved, Byrne has established itself directly with major players to provide fast and easy solutions in an industry with the most unique and exacting requirements of any. While oil-related activity was earlier more synonymous with the eastern part of the kingdom, adequate movement of this activity has also started in the west. On the back of this, Byrne Jeddah has seen a substantial increase in demand for equipment and related support services in the oil and gas sector, especially in the north-western regions,” said Kar. 

Generators supplied to a reputed dairy products unit

Generators supplied to a reputed dairy products unit

“Employing highly skilled professionals and retaining them is never an easy task, particularly in areas where operating conditions can sometimes be challenging. At Byrne Saudi Arabia we employ almost 200 people who we consider to be some of the best in the rental industry, many of whom have been part of the team since the company’s inception. These are the people who drive the organisation and whom they clearly regard as their greatest assets. At every level, there is a strong sense of ownership and belonging – something they are justifiably proud of as a company.”

Byrne Jeddah operates from a strategically located facility between industrial areas I and II and covers 10,000 sq m of space. The complex houses the main office, work-shop, stores and the fleet
displayed.

In the foreseeable future Byrne plans to set up satellite depots at Makkah, Madinah and Jizan, supported from their Jeddah base. This is aligned to a strategic growth plan but more importantly it is firmly in line with their ongoing efforts to get closer and be more accessible to their customers, says Kar.

 

Byrne Jeddah has seen substantial demand for equipment and related support services in the oil and gas sector

Byrne Jeddah has seen substantial demand for equipment and related support services in the oil and gas sector

LOOKING AHEAD

The first half of 2014 shows a clear continuing upward trend in business as a whole – something the company is confident will continue and in turn facilitate Byrnes’ ambitious growth plans for Saudi Arabia.

“Byrne remains unique as a one-stop-shop for plug and play rental solutions across the Middle East, and the addition of their Jeddah operation continues to support this position,” commented Kar.

 

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